Tearing your hair out over all the different formats for your creations?
No need to panic. We've put together a guide for you (and your creatives) with formats and dimensions for each control panel.
We also give you our 3 generic formats at the end of the article that ensure good rendering in the vast majority of cases, without any headaches.
Why prepare your advertising visuals in several formats?
Quite simply because there are so many different types of advertising space (news feeds, stories, in-stream video, and so on...). Providing ad networks with only some of these formats is simply to deprive yourself of the locations concerned by the other formats, and therefore of the impressions, clicks and sales you could generate on them.
File formats for your ads campaigns
Whatever the control system, we recommend that you use images in PNG or JPG formatand videos in MP4 format.
This ensures perfect compatibility with all controllers.
Generic formats for ads recommended by Mangrovea
While the best practice is to use precisely the formats of each platform, producing your content in those precise dimensions, a cost-effective approach may be to produce your content mainly in these three formats, which should ensure good rendering in 95% of cases.
You've probably noticed that certain formats and key figures come up particularly frequently. That's why we recommend the following generic formats:
- 1080 x 1080px 1:1 square, especially for carousels, wires, etc.
- 9:16 portrait at 1080 x 1920px, especially for stories, real life, shorts and the like
- 16:9 landscape at 1920 x 1080px, particularly suitable for in-stream videos and feeds
As far as video length is concerned, if you make videos between 8 and 15 seconds long, you'll be successful in the vast majority of cases.
Do you want your creative work to be state-of-the-art and optimized for every platform?
Follow the guide!
Creative formats for your Facebook Ads (Meta)
Overall, Meta slots (whether on Facebook, Instagram or Messenger) are fairly standard in size.
News Feed and Video Feed
- Formats : Image (single or carousel) or Video
- Dimensions : Square 1:1 ratio (1080 x 1080px recommended)
- Video length : Minimum 1 second, maximum 240 minutes, 5 to 20 seconds recommended
Stories and Reels (Facebook and Messenger)
- Formats : Image or Video
- Dimensions : 9:16 portrait ratio (1080 x 1920px recommended)
- Video length : Minimum 1 second, maximum 15 seconds, 5 to 10 seconds recommended
Right-hand column
- Formats : Image
- Dimensions : 16:9 landscape ratio (1200 x 628px recommended)
Marketplace
- Formats : Image or Video
- Dimensions : Square 1:1 ratio (1080 x 1080px recommended)
Visual formats for Instagram Ads (Meta)
Wire
- Formats : Image (single or carousel) or Video
- Dimensions : Square 1:1 (1080 x 1080px recommended) or horizontal 4:5 ratio
- Video length : Minimum 1 second, maximum 240 minutes, 5 to 20 seconds recommended
Stories and Reels
- Formats : Image or Video
- Dimensions : 9:16 vertical ratio (1080 x 1920px recommended)
- Video length : Minimum 1 second, maximum 15 seconds, 5 to 10 seconds recommended
Creative formats and sizes on Google Ads
The sheer diversity of Google's advertising sites makes it much more difficult to adapt to each one.
Overall, if you want to adapt to Google but don't want to go overboard either, you can simplify by doing :
- Images Square 1:1 (1200 x 1200px), Landscape 1.91:1 (1200 x 628px), Portrait 4:5 (960 x 1200px), Skyscraper (120 x 600px) and Leaderboard (728 x 90px)
- Videos Portrait 9:16 (1080 x 1920px), Square 1:1 (1080 x 1080px) and Landscape 16:9 (1920 x 1080px)
This should cover most formats. If not, you can follow the full guide below.
Display Ads
- Formats : Image or Video
- Dimensions : Various formats such as square (250 x 250px), small rectangle (200 x 200px), large rectangle (336 x 280px), skyscraper (120 x 600px), large skyscraper (160 x 600px), leaderboard (728 x 90px), and large leaderboard (970 x 90px). We especially recommend square, skyscraper and leaderboard.
Demand Gen Ads (formerly Discovery Ads)
Hang on, these are a bit complicated. Demand Gen Ads are AI-boosted replacements for Discovery Ads. They can be given images, videos, and placed in a wide variety of locations. So that their AI can display them in the right place, a large number of creatives are recommended.
- Formats : Image (single or carousel) or Video
- Locations : Demand Gen Ads are placed on Gmail (formats supported: Square, Landscape and Portrait), YouTube Shorts (supported formats: Square and Portrait), YouTube in-feed (supported formats: Square and Landscape), YouTube in-stream (supported formats: Square, Landscape and Portrait) and Discover (formats supported: Square, Landscape and Portrait), Shopping (formats supported: Square for product photos, and all formats depending on where the Shopping Ad is displayed)
- Image dimensions : Portrait 4:5 (960 x 1200px recommended), Square (1200 x 1200px recommended) and Landscape 1.91:1 (1200 x 628px recommended)
- Image dimensions of all carousels Square 1:1 (1200 x 1200 px recommended)
- Video dimensions Portrait 9:16 (1080 x 1920 px recommended), Square 1:1 (1080 x 1080px recommended) and Landscape 16:9 (1920 x 1080px recommended).
- Video length : Minimum 5 seconds, maximum 1 minute for Shorts and no maximum for the rest. Recommended length: 10 to 20 seconds for Shorts, less than 3 minutes for the rest.
Formats and dimensions of visuals for X Ads (e.g. Twitter)
Different types of Twitter Ads can appear in the News Feed: Text Ads, Image Ads, Video Ads, Carousel Ads, Moment Ads (promoting a collection of Tweets)
News feed
- Formats : Image or Video
- Dimensions : Ratio square 1:1 (1080 x 1080px recommended) or rectangle 16:9 (1920 x 1080px recommended)
- Video length : Minimum 2 seconds, maximum 10 minutes. Recommended length: 6 to 15 seconds
Creative formats and sizes on TikTok Ads
Standard dimensions, but note that Tiktok only accepts videos and that our reco is really to focus on portraiture.
In-Feed Ads
- Formats : Video only
- Dimensions : Portrait 9:16 (1080 x 1920 px recommended), Square 1:1 (1080 x 1080px recommended) and Landscape 16:9 (1920 x 1080px recommended)
- Video length : Between 5 and 60 seconds, 9 to 15 seconds recommended
Formats and dimensions of visuals on Pinterest Ads
Pinterest's unique "masonry" appearance makes it quite flexible with formats.
Standard Image Ads
- Formats : Image
- Dimensions : Portrait 2:3 (1000 x 1500 pixels recommended)
Standard Width Video Ads
- Formats : Video
- Dimensions : Landscape smaller than 1:2 and larger than 1.91:1, ideally square (1:1) or vertical (2:3, 4:5, or 9:16).
- Video length : Minimum 4 seconds, maximum 15 minutes. Recommended length: 6 to 15 seconds.
Creative formats and sizes for LinkedIn Ads
The dimensions of LinkedIn Ads are relatively standard.
News feed and LinkedIn Pages
- Formats : Image (single or carousel) or Video
- Dimensions for images : Ratio square 1:1 (1080 x 1080px recommended) or landscape 1.91:1 (1200 x 627px recommended)
- Dimensions for videos : Ratio landscape 16:9 (1920 x 1080px recommended) or portrait 9:16 (1080 x 1920px recommended)
- Video length : Minimum 3 seconds, maximum 30 minutes. Recommended length: 10 to 30 seconds to maximize engagement.
Sponsored InMail
- Formats : Image
- Dimensions : 300 x 250px recommended for InMail banners.
LinkedIn Display Ads
- Formats : Image
- Dimensions : Various formats such as Medium Rectangle (300 x 250px), Wide Skyscraper (160 x 600px), and Leaderboard (728 x 90px).
Have you read everything? Take a doliprane and we're called to talk about your creations.
