Better data means better performance. Optimize, track, convert: control your data with Google Tag Manager.
A detailed discussion with our experts to pinpoint your company's distinctive needs.
Installation and configuration of Google Tag Manager (GTM) according to the specific needs of your website or application.
Precise parameterization of collection tags to guarantee accurate and relevant capture of your data.
Training sessions for your teams on tag management, best practices and advanced GTM features.
Tired of complex configurations and unreliable data? Would you like to work with an agency that has mastered the subtleties of Google Tag Manager?
Mangrovea offers you unrivalled expertise by providing you with Google Tag Manager experts. They fully understand the need for precise tag integration to ensure reliable data collection. They'll tailor their strategies to your specific website and requirements, ensuring effective implementation and accurate insights for your business.
We develop strategies and design content to maximize your conversion rate.
We guide the right visitors to your site to increase your sales opportunities.
We analyze and optimize your costs and revenues to continuously improve your profitability.
We set up targeted loyalty programs to keep your customers coming back.
Mangrovea is not only a multidisciplinary team, but also a network of hand-picked independent experts covering all your needs.
We're with you every step of the way.
The Mangrovea team will support you in all aspects of your data collection through a number of other services.
Boost your business with an agency that knows how to generate concrete results.
Book a discovery call with our team today and find out how we can help you make the most of your Google Ads and Social Ads campaigns.
Read some of our customers' reviews
We turn your growth objectives into tangible results.
Fanny BonhaureCMO @Copernic
GTM makes it easy to track conversions, integrate third-party tools, perform analyses and optimize marketing campaigns. It centralizes tag management, reducing errors and accelerating the deployment of updates.
Yes, GTM comes with advanced security features. You can control access authorizations, validate and test tags before deployment, and easily roll back tags if necessary.
This depends on the complexity of your site and your monitoring requirements. In most cases, the initial set-up can be completed in a few days, followed by a phase of ongoing optimization.
Server-side integration is an evolution of traditional tag management, where tags and pixels are processed on a dedicated server rather than on the user's browser.
It delivers better performance, reduces reliance on third-party cookies (often blocked by browsers), improves data confidentiality and offers greater flexibility in tag management.
Want to know more about the latest trends in digital marketing?
Google Tag Manager is an online tag management system developed by Google. It enables marketers and website owners to easily add, modify and manage tracking tags on their site without having to intervene directly in the site's source code. Tags are pieces of code that collect information about users' actions and behavior on the site.
GTM facilitates the process of deploying tags, including those from Google Analytics, Google Ads, Facebook Pixel, and many others. With GTM, marketers can manage all these tags from a single, easy-to-use interface, without the need for a development team.
Google Tag Manager offers a number of advantages to companies seeking to improve their understanding of their users' online behavior:
Google Tag Manager offers many advantages for companies of all sizes:
When it comes to tracking and analyzing user interactions on a website, there are various approaches, including the use of plugins or specific extensions for popular CMS platforms. So, is GTM the best alternative for you?
The answer depends on your specific needs and the complexity of your tracking requirements. CMS plugins can be useful for basic tracking needs, but may be limited in terms of customization and advanced functionality. GTM, on the other hand, offers greater flexibility and centralized management, making it a more powerful option for companies requiring advanced, customized tracking.
GTM is particularly well-suited to companies who want detailed tracking of their website, and who want to be able to customize tracking tags to meet specific needs. If you want to gain in-depth insights into your users' behavior and optimize your web performance, GTM may be the best alternative for you.
Setting up Google Tag Manager and configuring advanced tags can be a complex task, especially for those unfamiliar with the tool. Calling in a GTM agency offers a number of advantages:
To choose the best GTM agency for your business, here are some important criteria to consider:
There are many GTM agencies with expertise in data tracking and analysis. To find them, you can search online, consult marketing agency directories, and ask other industry professionals for recommendations. Be sure to review their experience, references, testimonials, and verify their technical expertise before making a decision.
Our Marseille-based Google Tag Manager expert agency, GTM Master, specializes in the implementation and advanced management of Google Tag Manager for businesses of all sizes. We offer a full range of services to meet your specific needs:
Mangrovea not only provides installation services for Google Tag Manager, but also training sessions tailored to the needs of your teams.
These sessions can range from an introduction to the basics of GTM to an immersion in its more complex features. In this way, you benefit not only from a professional installation, but also from ongoing support in using GTM optimally, resulting in better analyses and more informed decisions.
Mangrovea is proud to be an Expert Google Tag Manager agency based in Marseille, in the heart of the Provence-Alpes-Côte d'Azur region. Our team of experts has extensive experience in implementing and managing GTM for companies in a wide range of sectors and sizes.
Whether you need complete tag configuration, advanced customization or ongoing optimization of your tags, we're here to help you harness the full potential of Google Tag Manager and gain valuable insights into your users' online behavior.
Contact us today to find out more about our GTM services and discover how we can help you optimize your web performance through advanced tracking and data analysis. Gain competitiveness in the ever-changing digital world with Mangrovea's expertise.
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Choose a date and time that suits you for a discovery call with our team.
