For perform with your Facebook Ads campaigns you need to keep your Facebook Ads account structure simple, says Meta.
Yes, but more precisely?
Here's a structure that gives us good results
A campaign to raise brand awareness.
Targeting: Top of tunnel - TOFU
Brand awareness campaigns enable you to maintain a high level of visibility with a very wide audience, and raise awareness of your brand at an extremely low cost per impression.
2 campaigns to promote your products
Targeting: Top of tunnel - #TOFU + Slightly mid-tunnel - MOFU
The aim here is to trigger as many purchases/prospects as possible, while observing secondary conversions (additions to the shopping cart, for example) to enrich remarketing lists.
- A "classic" campaign (focus on value proposition and service)
- A DPA campaign - better known as a catalog campaign on Facebook (focusing on products and their customer benefits).
2 campaigns to re-engage qualified visitors (remarketing)
Targeting: Mid-tunnel - #MOFU + Tunnel bottom - #BOFU
Remarketing campaigns deliver your ads to people who have visited your website, app, store or pages.
Here too,
- A "classic" campaign (focus on value proposition and service)
- A DPA campaign - better known as a catalog campaign on Facebook (focusing on products and their customer benefits).
A total of 5 campaigns broadcasting on both #facebook & #instagram to help you build your sales tunnel!
