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Facebook Ads: An account structure that really works

Table of contents

For perform with your Facebook Ads campaigns you need to keep your Facebook Ads account structure simple, says Meta.

Yes, but more precisely?

Here's a structure that gives us good results

facebook-ads-structure-of-account

A campaign to raise brand awareness.

Targeting: Top of tunnel - TOFU

Brand awareness campaigns enable you to maintain a high level of visibility with a very wide audience, and raise awareness of your brand at an extremely low cost per impression.

2 campaigns to promote your products

Targeting: Top of tunnel - #TOFU + Slightly mid-tunnel - MOFU

The aim here is to trigger as many purchases/prospects as possible, while observing secondary conversions (additions to the shopping cart, for example) to enrich remarketing lists.

- A "classic" campaign (focus on value proposition and service)

- A DPA campaign - better known as a catalog campaign on Facebook (focusing on products and their customer benefits).

2 campaigns to re-engage qualified visitors (remarketing)

Targeting: Mid-tunnel - #MOFU + Tunnel bottom - #BOFU

Remarketing campaigns deliver your ads to people who have visited your website, app, store or pages.

Here too,

- A "classic" campaign (focus on value proposition and service)

- A DPA campaign - better known as a catalog campaign on Facebook (focusing on products and their customer benefits).

A total of 5 campaigns broadcasting on both #facebook & #instagram to help you build your sales tunnel!

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