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Digital marketing news & techniques.

Make good low-budget creatives for your Social ads and Google ads campaigns

We're (too) often told that making creatives for our ads is expensive and that we don't have the budget to do more or better. Spoiler alert. You can make (very) good ads on a (very) small budget.
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Google has just released its Demand Gen campaigns, which replace Discovery campaigns.

In 2019, Google launched Discovery Ads, offering visually rich ads on Discover, YouTube and Gmail. Four years and an AI boost later, here comes Google Demand Gen, further enhancing brands' interaction with their audience.
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Guide: Mastering Google Ads Performance Max

An advanced guide to Performance Max, the new campaign format that makes you visible on all Google Ads inventory
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