Mangrovea

Agency
LinkedIn Ads B2B

Implement an acquisition and lead nurturing strategy that works with de an agency that really specializes in LinkedIn Ads.

Are you disappointed with LinkedIn Ads?

Advertising on LinkedIn should be a powerful lever for your B2B company. Yet you've hit a wall:

  • Underperforming campaigns.
  • Distribution costs are high.
  • Your sales teams complain about the quality of leads.
  • You get very few concrete results.
 

When you ask, your current service provider will tell you that the creative should be improved, that the sales pages don't convert enough, that your sales are perhaps not effective enough, etc...

That may be true, in part, but there may be a further explanation: Your LinkedIn Ads strategy is not designed for B2B.

On average, generalist marketing agencies waste up to 60 % of advertising spend on LinkedIn.

Not out of bad faith, but simply because they adopt a generalist approach, often derived from B2C e-commerce and ill-suited to the nuances of the B2B market.

To ignore this is to dilute the impact of your marketing budgets. It compromises your company's growth.

If your LinkedIn Ads campaigns aren't delivering the expected results, it's time to rethink your approach.

Reinvent your LinkedIn Ads our B2B expertise

Inspired by the innovative strategies of international digital marketing leaders, Mangrovea brings to France a distinct expertise in LinkedIn Ads for B2B companies. We've developed a method, specifically designed to address the unique challenges and opportunities of B2B.

Demand Gen

Boost your organic content, educate your audience and build trust for your brand.

Lead Gen

Lead conversion and advancement in your sales team's pipeline.

Account Based Marketing

Tailor-made content and ultra-fine targeting to focus on your dream customers.

Content strategy

We'll help you develop a personalized content strategy that's consistent with LinkedIn and effective for demand generation & lead generation.

An all-inclusive ads service for B2B customers

Deploy an acquisition strategy designed specifically to meet the needs of SaaS and B2B agencies.

Demand Generation

Boost your organic content, educate your audience and build trust for your brand.

Lead Generation

Lead conversion and advancement in your sales team's pipeline.

Account Based Marketing

Tailor-made content and ultra-fine targeting to focus on your dream customers.

Mangrovea briefcase (1)

All advertising levers

We deploy the best mix of LinkedIn Ads, Google Ads and Meta Ads for you at no extra cost.

CRM integrations

We can connect HubSpot, Salesforce, Sellsy and Pipedrive to the advertising network to optimize your campaigns.

Tracking always up to date

All our data expertise is at your disposal for tracking that's always adapted to your needs, efficient and up-to-date.

Why choose Mangrovea?

Our LinkedIn Ads methodology is specially designed for B2B.

Combined with the quality content we can produce with you, it ensures optimal performance and targeted impact.

Producing your content

Don't have the time or resources to produce your own content for your advertising campaigns?

We can take care of that.

No obligation

Our customers stay because they're satisfied, not because they're contractually obliged to.

Satisfied or your money back

If, after one month's service, you don't feel like continuing with us, we'll reimburse our fees to the last penny.

All-inclusive

Turnkey service at no extra cost, including software and tracking services.

Senior consultants only

We only have experienced profiles to manage your campaigns and maximize your ROI.

How does it work?

Here's an overview of the first few months of deployment of our B2B methodology

48 hours

Tracking audit

Access recovery

5 days

Tracking & CRM installation or upgrade

Start Demand Gen campaigns

Launch of brand campaigns

Start Lead Gen campaigns

1 month

Refining campaigns

Gradual addition of a first layer of retargeting

2 months

Adding an extra layer of retargeting

ABM start-up

3 months

Add a remarketing nurturing campaign

Expanding Lead Gen campaigns

4 months

Add a high-intention retargeting layer

Extending existing retargeting layers

5 months

Campaigns for target niches

Community involvement

Expanding retargeting

An all-inclusive offer that adapts to your scale

We offer an all-inclusive package in four levels, depending on the size of your advertising budgets.

Would you rather keep your hand in?

Do you already have an in-house team to manage your ads?
Let our team accompany you in a co-piloting" format.

"Done with you"

We support and advise you on video while you stay in control on your advertising accounts.

Your B2B expert co-pilot

You benefit from dedicated B2B ads specialistthat follows your needs over time.

Flexible support

Whether you have occasional or regular needsour support by the hour and without obligation adapts to you.

1 hour free

You're not quite sure?
Put us to the test.
The first hour is on us.

300€ / hour

Save €300 a month on professional tools

We give you dedicated access to most of our tools.

So it's nearly 300€ / month of software directly at your disposal. At no extra cost.

You can use it whenever and wherever you need it.

Included in all landings:

✔ CRM emulation with and automated synchronization with  (or )

✔ Consent management (cookies banner) and GA4 proxification with 

✔ Server for your server-side tracking with 

✔ 100GB of cloud space to host your creatives and content

Shall we call you?

Boost your business with an agency that knows how to generate concrete results.

Book a discovery call with our team today and find out how we can help you make the most of your Google Ads and Social Ads campaigns.

They talk about us

Read some of our customers' reviews

Thibault Genon-Catalot
Thibault Genon-Catalot
CEO @Papa Flamingo
Read More
Serious, very generous with advice. The team is highly educational and always ready to suggest new solutions to our problems! At the top ❤️
Cédric Colon
Cédric Colon
Co-Managing Director @Batispirit
Read More
Very professional and serious team, Above all, we worked with Sébastien, who mastered his subject perfectly and helped us enormously in setting up a digital strategy.
David Haziza
David Haziza
CEO @Sensiness
Read More
Very satisfied with Sebastien and Maxime's service. Professional and attentive team. Great support in optimizing our site's performance. In short, I recommend them without hesitation.
Fanny Bonhaure
Fanny Bonhaure
CMO @Copernic
Read More
Agency with strong proposals, accessible and available. Mangrovea was able to understand our objectives and implement a global strategy for acquiring qualified leads on Google Ads and LinkedIn Ads. Their strength also lies in their responsiveness, which enables us to achieve good results.
Léo Daudenet
Léo Daudenet
Manager @Nuisibles13
Read More
I highly recommend Mangrovea for their expertise. We've been working with them since the beginning of the year and have noticed a nice increase in leads. Their monthly reports are comprehensive and give a good overview of our business.
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We turn your growth objectives into tangible results.

FAQ

LinkedIn Ads is an advertising platform of the LinkedIn network. It enables companies to target specific professionals and businesses based on various criteria such as industry, function, company size, and more. It is particularly effective for B2B lead generation campaigns.

It's the biggest corporate data pool in the world! LinkedIn Ads offers precise targeting in a professional context, increasing the chances of reaching your target audience with relevant messages. It's one of the most effective ways of generating quality leads in the B2B sector, where purchasing decisions are often based on professional and sectoral considerations.

To get started with advertising on LinkedInit is necessary to :

  • Create a Page LinkedIn and an account on Campaign Managerthe dedicated platform of LinkedIn.
  • Define a objectivechoose a format and a audienceto set a budget and develop the content of your campaign.
  • Launch your campaign andoptimize based on results, thanks to the tools and reports available on Campaign Manager.

There are several types of campaign on LinkedIn, including Sponsored Content, Sponsored InMail, and Text Ads. Each type has its own advantages and can be used according to your specific campaign objectives.

The minimum daily budget required to get started on LinkedIn is €10 / day, whatever the ad format.

The minimum lifetime budget for a campaign is €100.

Then: It depends on your objectives, your market and your product/service.

Indeed, the advertising investment for a campaign will not be the same for a €10K or €100K sales target. Similarly, some markets are more competitive than others, and some products or services are easier to sell than others.

We don't recommend advertising on LinkedIn with budgets of less than €1000/month per platform if you want to give visibility to your posts, and €3000/month if your objective is lead acquisition. The aim is to collect enough data to optimize campaigns and maximize performance.

To measure the success of your campaigns, we use two tools: LinkedIn Insight Tag and LinkedIn Conversion API.

We track key metrics such as click-through rate (CTR), cost per lead (CPL), conversion rate, and return on investment (ROI). Use LinkedIn's analytics tools to gain detailed insights into the performance of your campaigns.

Discover our LinkedIn Ads guides

Our agency constantly monitors and documents the latest LinkedIn Ads news and techniques.

Our LinkedIn Ads agency can help you

Advantages of LinkedIn Ads for B2B

Why use a LinkedIn Ads Agency?

Select the right LinkedIn Ads agency for your B2B company

Get LinkedIn Ads training

Where is our LinkedIn Ads agency located?

Conclusion

Book a discovery call

Choose a date and time that suits you for a discovery call with our team.

Your contact
Sébastien Castelli
Co-Founder
Book a discovery call

Choose a date and time that suits you for a discovery call with our team.

Your contact
Maxime Cochini
CEO & Co-Founder
Themes: Ads
Book a discovery call

Choose a date and time that suits you for a discovery call with our team.

Your contact
Sébastien Castelli
Co-Founder
Book a discovery call

Choose a date and time that suits you for a discovery call with our team.

Your contact
Maxime Cochini
CEO & Co-Founder
Themes: Ads
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